A Guide to Transforming Organizations Through Social Media

• The first book to help organizations understand and harness the extraordinary workplace learning potential of social media
• Cowritten by the CEO of the world’s largest workplace learning organization and a consultant and writer with extensive experience on the forefront of workplace learning technology
• Features case studies showing how organizations around the world have transformed their businesses through social media

Tony Bingham is President and Chief Executive Officer of the American Society for Training & Development (ASTD), the world’s largest professional association dedicated to the training and development field. ASTD is focused on helping members lead talent management, build their business skills, understand the impact of social media on informal learning, close skills gaps, and connect their work to the strategic priorities of business.

Marcia Conner, a Partner at Altimeter Group, creates strategies for collaborative culture, social business, and workplace learning with enterprise leaders and technology providers who serve them. She’s a Fellow at the Darden School of Business, founder of the Twitter chat #lrnchat, and writes the Fast Company column “Learn at All Levels.” A 20-year veteran of the enterprise market, Marcia was information futurist and vice president of education services for PeopleSoft and senior manager of worldwide training at Microsoft. She is the author of Learn More Now and coauthor of Creating a Learning Culture: Strategy, Practice & Technology.